My engagment with IBM spans four years and four agencies. The following work is a snapshot of some major milestones over the last four years during my tenure with Athletics, Form&, Havas and SYPartners.

My engagment with IBM spans four years and four agencies. The following work is a snapshot of some major milestones over the last four years during my tenure with Athletics, Form&, Havas and SYPartners.

My engagment with IBM spans four years and four agencies. The following work is a snapshot of some major milestones over the last four years during my tenure with Athletics, Form&, Havas and SYPartners.

My engagment with IBM spans four years and four agencies. The following work is a snapshot of some major milestones over the last four years during my tenure with Athletics, Form&, Havas and SYPartners.

My engagment with IBM spans four years and four agencies. The following work is a snapshot of some major milestones over the last four years during my tenure with Athletics, Form&, Havas and SYPartners.

IBM Cloud → Brand Expression 1.0

IBM Cloud → Brand Expression 1.0

IBM Cloud → Brand Expression 1.0

IBM Cloud → Brand Expression 1.0

IBM Cloud → Brand Expression 1.0

How do we create a consumer brand for an enterprise client?

How do we create a consumer brand for an enterprise client?

How do we create a consumer brand for an enterprise client?

How do we create a consumer brand for an enterprise client?

How do we create a consumer brand for an enterprise client?

A new generation of entrepreneurs has emerged that are using technology to fundamentally transform business. They are bluring the line between consumer and enterprise, elevating user expectations and changing the way organizations purchase technology. The developers driving this change will be the leaders of tomorrow.

A new generation of entrepreneurs has emerged that are using technology to fundamentally transform business. They are bluring the line between consumer and enterprise, elevating user expectations and changing the way organizations purchase technology. The developers driving this change will be the leaders of tomorrow.

A new generation of entrepreneurs has emerged that are using technology to fundamentally transform business. They are bluring the line between consumer and enterprise, elevating user expectations and changing the way organizations purchase technology. The developers driving this change will be the leaders of tomorrow.

A new generation of entrepreneurs has emerged that are using technology to fundamentally transform business. They are bluring the line between consumer and enterprise, elevating user expectations and changing the way organizations purchase technology. The developers driving this change will be the leaders of tomorrow.

A new generation of entrepreneurs has emerged that are using technology to fundamentally transform business. They are bluring the line between consumer and enterprise, elevating user expectations and changing the way organizations purchase technology. The developers driving this change will be the leaders of tomorrow.

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IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Sadek Bazara Creative Director
Ryan Melody Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Sadek Bazara Creative Director
Ryan Melody Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Sadek Bazara Creative Director
Ryan Melody Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Sadek Bazara Creative Director
Ryan Melody Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Sadek Bazara Creative Director
Ryan Melody Creative Director
Ken Hartmann Program Manager

Athletics NYC Agency
Malcolm Buick Principal
Jason Gnewikow Executive Creative Director
Paul Worthington Strategy Director
Nathan Nedorostek Creative Director
Cassidy van Dyk Senior Designer
Landry Miller Designer
Kristen Ord Account Director
 
Mark Mahaney Photographer
Colors and the Kids 3D Rendering

Athletics NYC Agency
Malcolm Buick Principal
Jason Gnewikow Executive Creative Director
Paul Worthington Strategy Director
Nathan Nedorostek Creative Director
Cassidy van Dyk Senior Designer
Landry Miller Designer
Kristen Ord Account Director
 
Mark Mahaney Photographer
Colors and the Kids 3D Rendering

Athletics NYC Agency
Malcolm Buick Principal
Jason Gnewikow Executive Creative Director
Paul Worthington Strategy Director
Nathan Nedorostek Creative Director
Cassidy van Dyk Senior Designer
Landry Miller Designer
Kristen Ord Account Director
 
Mark Mahaney Photographer
Colors and the Kids 3D Rendering

Athletics NYC Agency
Malcolm Buick Principal
Jason Gnewikow Executive Creative Director
Paul Worthington Strategy Director
Nathan Nedorostek Creative Director
Cassidy van Dyk Senior Designer
Landry Miller Designer
Kristen Ord Account Director
 
Mark Mahaney Photographer
Colors and the Kids 3D Rendering

Athletics NYC Agency
Malcolm Buick Principal
Jason Gnewikow Executive Creative Director
Paul Worthington Strategy Director
Nathan Nedorostek Creative Director
Cassidy van Dyk Senior Designer
Landry Miller Designer
Kristen Ord Account Director
 
Mark Mahaney Photographer
Colors and the Kids 3D Rendering

IBM Watson → World of Watson 2016 Experience Design

IBM Watson → World of Watson 2016 Experience Design

IBM Watson → World of Watson 2016 Experience Design

IBM Watson → World of Watson 2016 Experience Design

IBM Watson → World of Watson 2016 Experience Design

How do we turn a stadium into a living and breathing avatar?

How do we turn a stadium into a living and breathing avatar?

How do we turn a stadium into a living and breathing avatar?

How do we turn a stadium into a living and breathing avatar?

How do we turn a stadium into a living and breathing avatar?

In 2016, Watson was still the public face of IBM. Without a direct consumer offering and limited Watson applications he was still known as the “Jeopardy Computer.” World of Watson 2016 offered a platform to showcase Watson’s capabilities and extinguish growing anxiety around A.I.

In 2016, Watson was still the public face of IBM. Without a direct consumer offering and limited Watson applications he was still known as the “Jeopardy Computer.” World of Watson 2016 offered a platform to showcase Watson’s capabilities and extinguish growing anxiety around A.I.

In 2016, Watson was still the public face of IBM. Without a direct consumer offering and limited Watson applications he was still known as the “Jeopardy Computer.” World of Watson 2016 offered a platform to showcase Watson’s capabilities and extinguish growing anxiety around A.I.

In 2016, Watson was still the public face of IBM. Without a direct consumer offering and limited Watson applications he was still known as the “Jeopardy Computer.” World of Watson 2016 offered a platform to showcase Watson’s capabilities and extinguish growing anxiety around A.I.

In 2016, Watson was still the public face of IBM. Without a direct consumer offering and limited Watson applications he was still known as the “Jeopardy Computer.” World of Watson 2016 offered a platform to showcase Watson’s capabilities and extinguish growing anxiety around A.I.

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IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Ken Hartmann Program Manager

IBM Client
Jon Iwata Chief Communications Officer
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director
Ken Hartmann Program Manager

Form& Agency
Jim Schachterle Principal
Manuel Dilone Principal
Nathan Nedorostek Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Megan O'Malley Account Director
 
Katie Wilson @ Studio 6 Animation
Drury Design Technology Implementation

Form& Agency
Jim Schachterle Principal
Manuel Dilone Principal
Nathan Nedorostek Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Megan O'Malley Account Director
 
Katie Wilson @ Studio 6 Animation
Drury Design Technology Implementation

Form& Agency
Jim Schachterle Principal
Manuel Dilone Principal
Nathan Nedorostek Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Megan O'Malley Account Director
 
Katie Wilson @ Studio 6 Animation
Drury Design Technology Implementation

Form& Agency
Jim Schachterle Principal
Manuel Dilone Principal
Nathan Nedorostek Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Megan O'Malley Account Director
 
Katie Wilson @ Studio 6 Animation
Drury Design Technology Implementation

Form& Agency
Jim Schachterle Principal
Manuel Dilone Principal
Nathan Nedorostek Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Megan O'Malley Account Director
 
Katie Wilson @ Studio 6 Animation
Drury Design Technology Implementation

IBM → 2016 Annual Report

IBM → 2016 Annual Report

IBM → 2016 Annual Report

IBM → 2016 Annual Report

IBM → 2016 Annual Report

How do we make a  compelling argument to stay the course?

How do we make a  compelling argument to stay the course?

How do we make a  compelling argument to stay the course?

How do we make a  compelling argument to stay the course?

How do we make a  compelling argument to stay the course?

Over the five years preceding this moment, IBM had radically transformed their organization from traditional on-premises IT provider to enterprise-strong, data-first, platform and people company. Under Ginni Rometty’s leadership the company was on the verge of showing positive results. The 2016 Annual Report would be be IBM’s chance to show the world (and IBMers) that the plan was working.

Over the five years preceding this moment, IBM had radically transformed their organization from traditional on-premises IT provider to enterprise-strong, data-first, platform and people company. Under Ginni Rometty’s leadership the company was on the verge of showing positive results. The 2016 Annual Report would be be IBM’s chance to show the world (and IBMers) that the plan was working.

Over the five years preceding this moment, IBM had radically transformed their organization from traditional on-premises IT provider to enterprise-strong, data-first, platform and people company. Under Ginni Rometty’s leadership the company was on the verge of showing positive results. The 2016 Annual Report would be be IBM’s chance to show the world (and IBMers) that the plan was working.

Over the five years preceding this moment, IBM had radically transformed their organization from traditional on-premises IT provider to enterprise-strong, data-first, platform and people company. Under Ginni Rometty’s leadership the company was on the verge of showing positive results. The 2016 Annual Report would be be IBM’s chance to show the world (and IBMers) that the plan was working.

Over the five years preceding this moment, IBM had radically transformed their organization from traditional on-premises IT provider to enterprise-strong, data-first, platform and people company. Under Ginni Rometty’s leadership the company was on the verge of showing positive results. The 2016 Annual Report would be be IBM’s chance to show the world (and IBMers) that the plan was working.

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IBM Client
Jon Iwata Chief Communications Officer
Mike Wing Vice President Strategic and Executive Communications
David Yaun Vice President Corporate Communications
Justin Cook Director, Strategic Planning
Jodi Chao Senior Strategy Consultant (SCIP)
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director

IBM Client
Jon Iwata Chief Communications Officer
Mike Wing Vice President Strategic and Executive Communications
David Yaun Vice President Corporate Communications
Justin Cook Director, Strategic Planning
Jodi Chao Senior Strategy Consultant (SCIP)
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director

IBM Client
Jon Iwata Chief Communications Officer
Mike Wing Vice President Strategic and Executive Communications
David Yaun Vice President Corporate Communications
Justin Cook Director, Strategic Planning
Jodi Chao Senior Strategy Consultant (SCIP)
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director

IBM Client
Jon Iwata Chief Communications Officer
Mike Wing Vice President Strategic and Executive Communications
David Yaun Vice President Corporate Communications
Justin Cook Director, Strategic Planning
Jodi Chao Senior Strategy Consultant (SCIP)
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director

IBM Client
Jon Iwata Chief Communications Officer
Mike Wing Vice President Strategic and Executive Communications
David Yaun Vice President Corporate Communications
Justin Cook Director, Strategic Planning
Jodi Chao Senior Strategy Consultant (SCIP)
Teresa Yoo Vice President Brand Strategy, Brand Experience & Design
Todd Simmons Vice President Brand Experience & Design
Mike Abbink Executive Creative Director

Havas NYC Agency
Israel Garber Global ECD / Managing Director
Jeff Blackman Chief Experience Officer
Jason Jercinovic Global Head of Marketing Innovation
Nathan Nedorostek Creative Director
Jonny Leahan Creative Director
Matt Sung Creative Director, UX
Salvador Vélez Associate Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Rebecca Lim Designer
Megan O'Malley Account Director
Lindsey Rosenthal Account Director
Anthony Derby Account Director
Franco Jaramillo Account Director
Michael Dudley Production Director
 
Ben Wiseman Illustrator

Havas NYC Agency
Israel Garber Global ECD / Managing Director
Jeff Blackman Chief Experience Officer
Jason Jercinovic Global Head of Marketing Innovation
Nathan Nedorostek Creative Director
Jonny Leahan Creative Director
Matt Sung Creative Director, UX
Salvador Vélez Associate Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Rebecca Lim Designer
Megan O'Malley Account Director
Lindsey Rosenthal Account Director
Anthony Derby Account Director
Franco Jaramillo Account Director
Michael Dudley Production Director
 
Ben Wiseman Illustrator

Havas NYC Agency
Israel Garber Global ECD / Managing Director
Jeff Blackman Chief Experience Officer
Jason Jercinovic Global Head of Marketing Innovation
Nathan Nedorostek Creative Director
Jonny Leahan Creative Director
Matt Sung Creative Director, UX
Salvador Vélez Associate Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Rebecca Lim Designer
Megan O'Malley Account Director
Lindsey Rosenthal Account Director
Anthony Derby Account Director
Franco Jaramillo Account Director
Michael Dudley Production Director
 
Ben Wiseman Illustrator

Havas NYC Agency
Israel Garber Global ECD / Managing Director
Jeff Blackman Chief Experience Officer
Jason Jercinovic Global Head of Marketing Innovation
Nathan Nedorostek Creative Director
Jonny Leahan Creative Director
Matt Sung Creative Director, UX
Salvador Vélez Associate Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Rebecca Lim Designer
Megan O'Malley Account Director
Lindsey Rosenthal Account Director
Anthony Derby Account Director
Franco Jaramillo Account Director
Michael Dudley Production Director
 
Ben Wiseman Illustrator

Havas NYC Agency
Israel Garber Global ECD / Managing Director
Jeff Blackman Chief Experience Officer
Jason Jercinovic Global Head of Marketing Innovation
Nathan Nedorostek Creative Director
Jonny Leahan Creative Director
Matt Sung Creative Director, UX
Salvador Vélez Associate Creative Director
Ross Gendels Senior Designer
Melia Tandiono Designer
Rebecca Lim Designer
Megan O'Malley Account Director
Lindsey Rosenthal Account Director
Anthony Derby Account Director
Franco Jaramillo Account Director
Michael Dudley Production Director
 
Ben Wiseman Illustrator